Though English is the universal language of today, there still exist societies in this world that are deeply rooted in their culture and language. The individuals from these societies are a potential consumer base for many businesses, but they need to be catered keeping in mind their cultural preferences and language barriers.
Businesses entities, in order to successfully market their products and services must target these audiences by employ adequate tools of language and communication to get their message across. Whether these interested business entities are involved in publishing effective website content and reports, marketing communication or advertising, they must realise the need and importance of quality translation to communicate effectively with their consumers.
Quality French translation for a website ensure that your content and message becomes more relevant in the French-speaking universe (not only France but also Canada, Switzerland, Belgium, many African countries). As you engage your consumers in their native language, you can expect them to respond effectively. The era of globalisation has created immense opportunities for online marketing and promotion and a lucrative online market for businesses to execute their marketing strategies effectively. Quality French translations, in such circumstances can play an elemental role in establishing long-term consumer-buyer relationships. Importance of quality translation is increased manifolds when your website or online content may need to include technical terms, such as those pertaining to medical or legal field. For example, when a legal document which may require French Translation, should be translated making sure that all the technical jargons are translated accurately.
Nevertheless, importance of French quality translations is constantly growing as far as online marketing is concerned.
France, for instance, is one of the most powerful economies of today. The country houses various multinationals and corporate giants such as France Telecom and Airbus. These are all prosperous businesses entities which can prove to potential business partners. Having a French Translation of your content on your website, you would be better able to access them and will have more chances of establishing a work relationship with them. The economy of Canada’s Quebec is diversified and post-industrial, with a large services sector. Manufacturing and the Service sectors dominate the economy with an average potential for growth. If Quebec were a country, its economy would be ranked the 44th largest in the world just behind Norway. In 2012, its GDP was US$ 358.0 billion with a GDP per capita of US$ 44,286. According to OECD, 2012, the labour productivity level of Switzerland is one of highest in Europe, with a GDP of $362.4 billion and a GDP per capita of $54,600. The rise of many French-speaking African countries and the dominance of French as a language of commerce, in which not only the elite but all population is educated make it a French version of documents a requirement.
Today, there are estimated to be more than 300 million people spread all over the world who speak French. Since they familiarise better with French and have potential to contribute as a consumer base to various business entities, they would be better able to relate to a French translation of your website content. 57 communities with French as their native language inhabit the world today. These French-speaking communities are an untapped consumer base and can effectively serve as buyers of your services and products. To make your marketing content more relatable to them, it is advisable to have a French Translation of the marketing content to ensure better communication.
Today France has one of the highest numbers of active online users in Europe. More active online users signify more potential consumers for you company. A website in French language would be a better tool for marketing, bringing your content closer to French culture. Having a French Translation of your website content, you will be better able to attract your target audience.
Quality French translations provide business entities with opportunities to adopt a more specified marketing approach and is one of the elemental tools of online marketing.